Europe’s Largest Brand Study On Sustainability.
Sustainable Brand Index™ measures the perception of brands on sustainability across industries and countries. The study is conducted yearly since 2011 from a consumer perspective and 2017 from a decision-maker perspective. Next to a yearly ranking and official report, Sustainable Brand Index™ provides strategy reports with brand-specific sustainability insights and strategic recommendations.
The rankings show how brands are perceived on sustainability by their important stakeholders. Brands are selected independently based on market share, turnover and general brand awareness.
The official reports contain the complete ranking of each country over time, accompanied with key sustainability insights and stakeholder data.
Strategy reports are available for all the brands that are ranked by Sustainable Brand Index™. A strategy report is tailored for each brand, including important trends, behaviour tracking, brand-specific drivers and strategic recommendations on sustainability.