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Sustainable Brand Index™ is the Nordic´s largest brand study focusing on sustainability. It is an independent study based on 30 000 consumer interviews. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. Velkommen!

Sustainable Brand Index was launched in Denmark in 2013, along with Norway and Finland. Several Danish companies had asked for the study. This made our decision to enter the market a lot easier. 

 

SUSTAINABLE BRAND INDEX CONSISTS OF 3 PARTS: 

 

BRAND ANALYSIS

The most Sustainable Brands in each country.

2017 ranking →

CONSUMERS

Our 4 consumer groups reflect the population in each country and how sustainable they are.  

TRENDS

The most important developments on the market and how it affects each brand. 

 

2017 RESULTS

RANKING 2017 DENMARK

1. Urtekram (Winner)

2. Tesla

3. Friland

4. Coop

5. Irma

Full ranking list → 

OFFICIAL REPORT 2017 DENMARK

 
 

THE PURPOSE

The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ is an independent study that gives companies tools to drive the sustainability work forward through branding and communication.


HOW IS IT DONE?

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