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Sustainable Brand Index™ is the Nordic´s largest brand study focusing on sustainability. Based on 30 000 consumer interviews, the study maps out and analyzes the areas of sustainability, branding and communication from the consumer perspective. Velkommen!

Sustainable Brand Index was launched in Denmark in 2013, along with Norway and Finland. Several Danish companies had asked for the study. This made our decision to enter the market a lot easier. 

 

SUSTAINABLE BRAND INDEX CONSISTS OF 3 PARTS: 

 

BRAND ANALYSIS

The most Sustainable Brands in each country.

2016 ranking →

CONSUMERS

Our 4 consumer groups reflect the population in each country and how sustainable they are.  

TRENDS

The most important developments on the market and how it affects each brand. 

 

2016 RESULTS

RANKING 2016 DENMARK

1. Coop (Winner)

2. Superbrugsen

3. Lego

4. Irma

5. Kvickly

Full ranking list → 

OFFICIAL REPORT 2016 DENMARK

 
 

THE PURPOSE

The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ gives companies tools to drive the sustainability work forward through branding and communication.


HOW IS IT DONE?

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