sustainable-brand-index-denmark-sticker

Sustainable Brand Index™ is the Nordic´s largest brand study focusing on sustainability. It is an independent study based on 30 000 consumer interviews. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. Velkommen!

Sustainable Brand Index was launched in Denmark in 2013, along with Norway and Finland. Several Danish companies had asked for the study. This made our decision to enter the market a lot easier. 


 

SUSTAINABLE BRAND INDEX CONSISTS OF 4 PARTS: 

TRENDS & FUTURE

The most important future developments within sustainability

BEHAVIOUR TRACKING

We follow and analyse consumer behaviours, starting in our 4 behavioural groups  

BRAND ASSESSMENTS

KPIs and in-depth analysis of the sustainability level of your brand 

STRATEGY

Strategic recommendations for building a sustainable brand.


2018 RESULTS

 

RANKING 2018 DENMARK

  1. COOP

  2. URTEKRAM

  3. FRILAND

  4. THISE

  5. REMA 1000

OFFICIAL REPORT 2018 DENMARK

 
 

THE PURPOSE

The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ is an independent study that gives companies tools to drive the sustainability work forward through branding and communication.


HOW IS IT DONE?


DO YOU WANT TO STAY UP TO DATE?