Sustainable Brand Index™ is the Nordics' largest brand study focusing on sustainability. It is an independent study of more than a1000 brands based on over 40 000 consumer interviews in 5 different countries. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. Since 2017 the study is also yearly being conducted in The Netherlands.
SUSTAINABLE BRAND INDEX CONSISTS OF 4 PARTS:
TRENDS & FUTURE
The most important future developments within sustainability
We follow and analyse consumer behaviours, starting in our 4 behavioural groups.
KPIs and in-depth analysis of the sustainability level of your brand
Strategic recommendations for building a sustainable brand.
The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ is an independent study that gives companies tools to drive the sustainability work forward through branding and communication.