Sustainable Brand Index™ is the Nordic´s largest brand study focusing on sustainability. Based on 30 000 consumer interviews, the study maps out and analyzes the areas of sustainability, branding and communication from the consumer perspective.
After two successful years of Sustainable Brand Index in Sweden, we launched the study in the rest of The Nordics in 2013. As of 2017, the study is also performed in the Netherlands.
SUSTAINABLE BRAND INDEX CONSISTS OF 3 PARTS:
Our 4 consumer groups reflect the population in each country and how sustainable they are.
The most important developments on the market and how it affects each brand.
The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ gives companies tools to drive the sustainability work forward through branding and communication.