Sustainable Brand Index™ is the Nordics' largest brand study focusing on sustainability. It is an independent study of more than a1000 brands based on over 40 000 consumer interviews in 5 different countries. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. Sustainable Brand Index™ has been conducted in Norway yearly since 2013.
SUSTAINABLE BRAND INDEX CONSISTS OF 4 PARTS:
TRENDS & FUTURE
The most important future developments within sustainability.
We follow and analyse consumer behaviours, starting in our 4 behavioural groups.
KPIs and in-depth analysis of the sustainability level of your brand.
Strategic recommendations for building a sustainable brand.
RANKING 201 NORWAY
OFFICIAL REPORT 2018 NORWAY
The report contains the overall developments within sustainability on the Norwegian Market. It looks at trends affecting brands and businesses as well as consumers groups and their behaviours. The last chapter contains the ranking of each industry in Norway.
The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ is an independent study that gives companies tools to drive the sustainability work forward through branding and communication.