Sustainable Brand Index™ is the Nordic´s largest brand study focusing on sustainability. Based on 30 000 consumer interviews, the study maps out and analyzes the areas of sustainability, branding and communication from the consumer perspective. Välkommen!
Sustainable Brand Index was born i Sweden in 2011. This first year we surveyed 150 brands and interviewed 3 000 consumers. The study was well-received on the market and in the media. Among the first clients to jump aboard were IKEA, SEB and Coop.
SUSTAINABLE BRAND INDEX CONSISTS OF 3 PARTS:
Our 4 consumer groups reflect the population in each country and how sustainable they are.
The most important developments on the market and how it affects each brand.
RANKING 2016 SWEDEN
1. Apoteket (Winner)
3. Saltå Kvarn
OFFICIAL REPORT 2016 SWEDEN
The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ gives companies tools to drive the sustainability work forward through branding and communication.