sustainable-brand-index-sweden

 

Sustainable Brand Index™ is the Nordics' largest brand study focusing on sustainability. It is an independent study of more than a1000 brands based on over 40 000 consumer interviews in 5 different countries. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. Sustainable Brand Index™ has been founded in Sweden and has been conducted yearly since 2011. 


 

SUSTAINABLE BRAND INDEX CONSISTS OF 4 PARTS: 

TRENDS & FUTURE

The most important future developments within sustainability

 

BEHAVIOR TRACKING

We follow and analyse consumer behaviours, starting in our 4 behavioural groups  

BRAND ASSESSMENTS

KPIs and in-depth analysis of the sustainability level of your brand 

STRATEGY

Strategic recommendations for building a sustainable brand.


2018 RESULTS

 

RANKING 2018 SWEDEN

  1. COOP
     

  2. IKEA
     

  3. LANTMÄNNEN
     

  4. APOTEKET
     

  5. ICA
     

OFFICIAL REPORT 2018 SWEDEN

 
 

THE PURPOSE

The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ is an independent study that gives companies tools to drive the sustainability work forward through branding and communication.


HOW IS IT DONE?


DO YOU WANT TO STAY UP TO DATE?