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Sustainable Brand Index™ is the Nordic´s largest brand study focusing on sustainability. Based on 30 000 consumer interviews, the study maps out and analyzes the areas of sustainability, branding and communication from the consumer perspective. Välkommen!

Sustainable Brand Index was born i Sweden in 2011. This first year we surveyed 150 brands and interviewed 3 000 consumers. The study was well-received on the market and in the media. Among the first clients to jump aboard were IKEA, SEB and Coop. 

 

SUSTAINABLE BRAND INDEX CONSISTS OF 3 PARTS: 

 

BRAND ANALYSIS

The most Sustainable Brands in each country.

2016 ranking →

CONSUMERS

Our 4 consumer groups reflect the population in each country and how sustainable they are.  

TRENDS

The most important developments on the market and how it affects each brand. 

 

2016 RESULTS

RANKING 2016 SWEDEN

1.  Apoteket (Winner)

2. Coop

3. Saltå Kvarn

4. IKEA

5. Systembolaget

Full ranking list → 

OFFICIAL REPORT 2016 SWEDEN

 
 

THE PURPOSE

The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ gives companies tools to drive the sustainability work forward through branding and communication.


HOW IS IT DONE?

sustainable-brand-insight-method