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Sustainable Brand Index™ is the Nordic´s largest brand study focusing on sustainability. It is an independent study based on 30 000 consumer interviews. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. Välkommen!

Sustainable Brand Index was born i Sweden in 2011. This first year we surveyed 150 brands and interviewed 3 000 consumers. The study was well-received on the market and in the media. Among the first clients to jump aboard were IKEA, SEB and Coop. 


GET YOUR TICKET FOR THE 2018 CEREMOny

 
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Sustainable Brand Index Awards Sweden -  12 April


 

SUSTAINABLE BRAND INDEX CONSISTS OF 4 PARTS: 

TRENDS & FUTURE

The most important future developments within sustainability

 

BEHAVIOR TRACKING

We follow and analyse consumer behaviours, starting in our 4 behavioural groups  

BRAND ASSESSMENTS

KPIs and in-depth analysis of the sustainability level of your brand 

STRATEGY

Strategic recommendations for building a sustainable brand.


2017 RESULTS

RANKING 2017 SWEDEN

1.  Apoteket (Winner)

2. Saltå Kvarn

3. ICA

4. IKEA

5. Coop

Full ranking list → 

OFFICIAL REPORT 2017 SWEDEN

 
 

THE PURPOSE

The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ is an independent study that gives companies tools to drive the sustainability work forward through branding and communication.


HOW IS IT DONE?