Sustainable Brand Index™ is the Nordics' largest brand study focusing on sustainability. It is an independent study of more than a1000 brands based on over 40 000 consumer interviews in 5 different countries. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. Sustainable Brand Index™ has been founded in Sweden and has been conducted yearly since 2011.
SUSTAINABLE BRAND INDEX CONSISTS OF 4 PARTS:
TRENDS & FUTURE
The most important future developments within sustainability
We follow and analyse consumer behaviours, starting in our 4 behavioural groups
KPIs and in-depth analysis of the sustainability level of your brand
Strategic recommendations for building a sustainable brand.
RANKING 2018 SWEDEN
OFFICIAL REPORT 2018 SWEDEN
The purpose of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring we help companies to improve their work and dare to communicate. Sustainable Brand Index™ is an independent study that gives companies tools to drive the sustainability work forward through branding and communication.