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SUSTAINABLE BRAND INDEX™ B2B 2018

Sustainable Brand Index™ is The Nordics’ largest brand study on sustainability. Sustainable Brand Index™ measures the perception of a brand’s sustainability by consumers and decision-makers across sectors and countries. Next to a yearly brand-ranking, Sustainable Brand Index™ provides sustainability insights into markets, behaviours and stakeholder groups. The study has been conducted annually since 2011 from a consumer perspective (B2C) and for the first time in 2017 from a business-to-business perspective (B2B) in Sweden.

Sustainable Brand Index™ B2B 2018 aims to examine and answer the following overall questions:

  1. How do Swedish decision-makers view sustainability and its effect on purchasing decisions and choice of suppliers?

  2. How are Sweden’s largest B2B-brands perceived from a sustainability perspective?

  3. Why are Sweden’s largest B2B-brands perceived this way?


OFFICIAL REPORT
B2B 2018

The official report of Sustainable Brand Index ™ B2B 2018 can be downloaded for free and contains the overall developments within sustainability on the Swedish B2B-market. Over a 100 B2B brands across more than 10 industries in Sweden have been analysed on sustainability. The official report provides key insights, the brand-ranking, top 10 and industry winners of 2018.


Year: 2018
Language: English


WINNER 2018

 
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Stena Recycling takes over Skanska as the winner of Sustainable Brand Index ™ B2B this year.
The Waste Management brand has the highest score of all B2B- brands included in the study, especially scoring high on environmental responsibility. Stena Recycling climbs from place 11 in 2017 to number 1 in 2018.

 
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TOP 5 MOST SUSTAINABLE B2B BRANDS IN SWEDEN 2018

1 Stena Recycling – Waste Management

2 Stora Enso – Manufacturing & Materials

3 Lantmännen – FMCG

4 SCA – Manufacturing & Materials

5 Tetra Pak – Manufacturing & Materials


INDUSTRy winners

Over a 100 B2B brands across 13 industries in Sweden are analysed on sustainability. The following industries are included in Sustainable Brand Index ™ B2B 2018:

Stena Recycling – Waste Management

Stora Enso – Manufacturing & Materials

Lantmännen – FMCG

Vattenfall – Energy

Telia Company – Telecommunication

Swedbank – Banking

Atea – IT & Technology

Länsförsäkringar – Insurance

Preem – Fuel

NCC – Construction

Riksbyggen – Real Estate

SPP – Pension

DHL – Transport & Logistics


OFFICIAL RANKING 2018

1 Stena Recycling

2 Stora Enso

3 Lantmännen

4 SCA

5 Tetra Pak

6 Volvo Trucks

7 Vattenfall

8 Telia Company

9 Ragn-Sells

10 Arla

11 BillerudKorsnäs

12 Swedbank

13 Atea

14 Länsförsäkringar

15 E.ON

16 Preem

17 Carlsberg

18 Ahlsell

19 Circle K

20 Canon

21 Sveaskog

22 Scania

23 Securitas

24 NCC

25 Riksbyggen

26 Skanska

27 Spendrups

28 Handelsbanken

29 SPP

30 DHL

31 LKAB

32 HP

33 Assa Abloy

34 Vasakronan

35 DB Schenker

36 Alecta

37 Fortum

38 Veidekke

39 PEAB

40 Dustin

41 Coca Cola

42 JM

43 SSAB

44 Castellum

45 PostNord

46 SEB

47 Green Cargo

48 Skånemejerier

49 Renova

50 Telenor

51 If

52 Folksam

53 Skandia

54 OKQ8

55 Erlandsson Bygg

56 AMF Pension

57 IBM

58 Veolia Recycling

59 Sandvik

60 Holmen

61 Nestlé

62 Unilever

63 Atlas Copco

64 UPS

65 CGI

66 HiQ

67 Suez

68 Trygg-Hansa

69 St1

70 Ericsson

71 Outokumpu

72 Nordea

73 SKF

74 Axis

75 Wallenstam

76 Skandia Fastigheter

77 Ricoh

78 Valio

79 Boliden

80 Uniper

81 Åbro

82 Danske Bank

83 Balder

84 Bring

85 Hufvudstaden

86 AMF Fastigheter

87 Klövern

88 DSV

89 Kungsleden

90 IFS

91 Serneke

92 Fabege

93 Tele2

94 Agility

95 Tieto

96 Kopparbergs

97 Movestic

98 Kuehne + Nagel

99 Danica

100 Arcona*

100  Atrium Ljungberg*

100  Tre (3)*

100  Wihlborgs*

* All brands on place 100 have

the same ranking score.


a tailored STRATEGY REPORt

Based on the research of Sustainable Brand Index™ B2B, we create tailored strategy reports for brands. The strategy report includes market trends, brand-specific and sustainability insight regarding purchasing and supplier decisions. 

Is your brand included in this official report and ranking of Sustainable Brand Index™ B2B? Get a complete analysis of your brand from the Sustainable Perspective by ordering your strategy report.

WHY GET THE REPORT?

•Increased Market Knowledge

•Discovering Risks & Unveiling Opportunities

•Brand-Specific Insight, Including Competitors 

•Planning Tool & KPIs

•Basis For Strategic Decisions