How A Chocolate Brand Is Leading The Way

This April 2018, the Dutch chocolate brand Tony's Chocolonely was announced as the winner of Sustainable Brand Index in The Netherlands. We spoke to Tony's Chocolonely's Chief Evangelist, Ynzo van Zanten, about their sustainability efforts and position in Sustainable Brand Index this year. Discover the story behind the chocolate brand that is leading the way.

ON THE ROAD: Amsterdam - April 19

LOCATION: Amsterdam, The Netherlands
DATE: April 19th 2018

07:45
The team is heading to the Netherlands for the 2018 Sustainable Brand Index Award Ceremony. Location: Pakhuis de Zwijger in Amsterdam. A great location! We start at 7 pm tonight. Don´t miss it! 

Pakhuis de Zwijger

A quick look at last year´s result shows that the number of Dutch consumers saying that sustainability affected their purchasing decision and choice of a brand was actually a bit higher than in the Nordic countries. Will we see the same result this year? 

     

12.15
The team has arrived in Amsterdam! We are at Pakhuis de Zwijger preparing for the event tonight. Weather is great and people are happy.

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Some fun facts about the Netherlands:

  • They have a national strategy to become circular 2050. Read more here.  
  • Dutch inventor Boyan Slat founded the Ocean Cleanup 2013. Launching a revolutionary way to clean the oceans from plastics and garbage. Read more here
  • Sustainable Brand Index in the Netherlands boosts approximately 150 brands this year! Read more here.  

14.45
Preparing for the event. Going through the agenda and our roles. 

In Amsterdam

17.30
Less than two hours before the big ceremony! We have rehearsed with Harm Edens, who will be tonight´s moderator, leading you through the Award Ceremony. Country Manager Annemarije Tillema is all set to hand out awards to the most sustainable brand in the Netherlands. 

21.30
And the winner is... Tony´s Chocolonely!! Congratulations to Ynzo van Zanten and his team that won Sustainable Brand Index 2018 in the Netherlands. Also a big congrats to all the Industry Winners: 

  • Tesla, Automotive
  • Greenchoice, Energy & Fuel
  • IKEA, Retail
  • ANWB, Mobility
  • Albert Heijn, Grocery Stores
  • ASN Bank, Banks
  • Landal GreenParks, Travel & Leisure
  • La Place, Restaurants
  • Van der Valk, Hotels

See all results here!

 Ynzo van Zanten, Tony´s Chocolonely, Harm Edens, Annemarije Tillema & Erik Elvingsson Hedén

Ynzo van Zanten, Tony´s Chocolonely, Harm Edens, Annemarije Tillema & Erik Elvingsson Hedén

It was a truly inspiring evening with happy Industry Winners and an inspiring speech by the State Secretary for Infrastructure and Water Management, Stientje van Veldhoven. 

 Stientje van Veldhoven, State Secretary for Infrastructure and Water Management, and Harm Edens

Stientje van Veldhoven, State Secretary for Infrastructure and Water Management, and Harm Edens

The CEO of last year´s winner Greenchoice, Evert den Boer, talked about the value of winning Sustainable Brand Index as well as the importance of the study for the Dutch market. We are happy to be here, driving the agenda! 

 Evert den Boer, CEO of Greenchoice and Harm Edens

Evert den Boer, CEO of Greenchoice and Harm Edens

 

ON THE ROAD
April 2018 marks the launch of the 2018 Sustainable Brand Index. The Nordics' largest brand study on sustainability is based on 40.000 consumer interviews, 900 brands and 5 different countries. Who will be able to call themselves the most sustainable brand of 2018 according to consumers? Follow the team on the road in Oslo, Helsinki, Stockholm, Copenhagen and Amsterdam for the yearly awards ceremonies. 

Want to be there live? Get your ticket.