The SDGs are spreading; and this is a good thing. However, it is becoming increasingly important to measure our performance and perception to also understand the gaps between how we think things are and the reality.
This April 2018, the Dutch chocolate brand Tony's Chocolonely was announced as the winner of Sustainable Brand Index in The Netherlands. We spoke to Tony's Chocolonely's Chief Evangelist, Ynzo van Zanten, about their sustainability efforts and position in Sustainable Brand Index this year. Discover the story behind the chocolate brand that is leading the way.
How can consumers be classified in terms of sustainability? Sustainable Brand Index identifies four different consumer groups based on values, attitudes and consumption patterns. Who are you?
I april 2018 utsågs Coop till vinnare av Sustainable Brand index i Sverige. Vi pratade med Coops VD, Magnus Johansson, om Coops hållbarhetsarbete och ranking i Sustainable Brand Index i år.
This April 2018, Coop has been announced as the winner of Sustainable Brand Index in Sweden. We are talking with its CEO Magnus Johansson about sustainability and their ranking in this year’s Sustainable Brand Index.
The Sustainable Development Goals (SDGs) are the shared pillars between most countries on which a sustainable world should be build. How do consumer perceive the SDGs in 2018?
LOCATION: Amsterdam, The Netherlands
DATE: April 19th 2018
The team is heading to the Netherlands for the 2018 Sustainable Brand Index Award Ceremony. Location: Pakhuis de Zwijger in Amsterdam. A great location! We start at 7 pm tonight. Don´t miss it!
A quick look at last year´s result shows that the number of Dutch consumers saying that sustainability affected their purchasing decision and choice of a brand was actually a bit higher than in the Nordic countries. Will we see the same result this year?
The team has arrived in Amsterdam! We are at Pakhuis de Zwijger preparing for the event tonight. Weather is great and people are happy.
Some fun facts about the Netherlands:
- They have a national strategy to become circular 2050. Read more here.
- Dutch inventor Boyan Slat founded the Ocean Cleanup 2013. Launching a revolutionary way to clean the oceans from plastics and garbage. Read more here.
- Sustainable Brand Index in the Netherlands boosts approximately 150 brands this year! Read more here.
Preparing for the event. Going through the agenda and our roles.
Less than two hours before the big ceremony! We have rehearsed with Harm Edens, who will be tonight´s moderator, leading you through the Award Ceremony. Country Manager Annemarije Tillema is all set to hand out awards to the most sustainable brand in the Netherlands.
And the winner is... Tony´s Chocolonely!! Congratulations to Ynzo van Zanten and his team that won Sustainable Brand Index 2018 in the Netherlands. Also a big congrats to all the Industry Winners:
- Tesla, Automotive
- Greenchoice, Energy & Fuel
- IKEA, Retail
- ANWB, Mobility
- Albert Heijn, Grocery Stores
- ASN Bank, Banks
- Landal GreenParks, Travel & Leisure
- La Place, Restaurants
- Van der Valk, Hotels
It was a truly inspiring evening with happy Industry Winners and an inspiring speech by the State Secretary for Infrastructure and Water Management, Stientje van Veldhoven.
The CEO of last year´s winner Greenchoice, Evert den Boer, talked about the value of winning Sustainable Brand Index as well as the importance of the study for the Dutch market. We are happy to be here, driving the agenda!
ON THE ROAD
April 2018 marks the launch of the 2018 Sustainable Brand Index. The Nordics' largest brand study on sustainability is based on 40.000 consumer interviews, 900 brands and 5 different countries. Who will be able to call themselves the most sustainable brand of 2018 according to consumers? Follow the team on the road in Oslo, Helsinki, Stockholm, Copenhagen and Amsterdam for the yearly awards ceremonies.
Want to be there live? Get your ticket.
- 2017 2
- 2018 9
- about 2
- awards 5
- ceremonies 5
- consumer behavior 1
- consumer groups 1
- consumer perception 2
- coop 2
- denmark 1
- events 5
- finland 1
- gaps 1
- impact 1
- industry leader 1
- interview 2
- netherlands 1
- nordics 7
- norway 1
- on the road 5
- sdg 2
- sustainability 11
- sustainable brand index 2018 6
- sustainable brands 9
- sustainable communication 1
- sustainable development goals 2
- trends 2
- winners 2
2018 Sustainable Brand Index Awards on the road in Copenhagen.
2018 Sustainable Brand Index Awards on the road in Helsinki.
2018 Sustainable Brand Index Awards on the road in Oslo.
Follow the team on the road in Oslo, Helsinki, Stockholm, Copenhagen and Amsterdam for the 2018 Sustainable Brand Index Awards!
After around 35 000 consumer interviews and more than 900 brand assessments in 5 countries, the results for the 2018 Sustainable Brand Index are almost here. What prevailed in 2017 and what will 2018 bring?
In the preparations for Sustainable Brand Index 2018, we have interviewed a number of our customers to get a clearer picture of what areas we need to improve.