April 10th 2018
Completely packed and full of anticipation, we arrived at Arlanda Airport. Today is the start of the 2018 Sustainable Brand Index Awards. The next two weeks will be centered around the launch of this yearly study. First stop, Oslo, where we will spend the day at MESH and have invited over 150 people to attend the ceremony.
MESH is a ‘ Work Lounge’, the ultimate combination between a co-workplace, a café, an event venue and a community. Creativity and sustainability are at the core of MESH, making it the perfect venue for the 2018 Sustainable Brand Index Awards in Norway.
The day will be led by the two amazing women, Kia Klavenes and Stine L. Hattestad Bratsberg from Pure Consulting. Pure Consulting focuses on creating value for businesses, while addressing societal needs. They are a strong partner for SB Insight in Norway.
We are getting ready and will go live at 15:00!
Follow us via Periscope @sustbrands.
Congratulations to NSB, Norway’s most sustainable brand of 2018 according to consumers! Full of joy and with an inspiring presentation, did the team of NSB accept their diploma on stage.
Norwegian State Railways entered the study for the first time this year and immediately ends up as the overall winner and industry leader in mobility. They have put sustainability at the core of their business and have made the consumer aware of their efforts through branding and communication.
Before announcing the overall and industry leaders of 2018, CEO Erik Elvingsson Hedén presented this year’s main sustainability data and trends, while explaining the methodology behind the study. To additionally learn more about the impact and implications of the study, we also invited Tine on stage. A window into a year in the life of the most sustainable brand. Tine was ranked as the most sustainable brand in Norway according to Norwegian consumers in 2017 and shared their experiences.
If you were not able to make it to MESH and would have liked to be there, you can watch our livestream via Periscope and on Twitter. You can also download the official 2018 Sustainable Brand Index report for Norway here for free
A gift bag is on its way to all attendees of the event today. It is a virtual one, without the wasteful products and wrappings that make you dislike gift bags in the first place. We have filled it with some insights and inspiration, to thank those who have attended the Sustainable Brand Index Awards 2018.
We arrived in Helsinki, content after a first great day in Oslo. Now it is time to get ready for the 2018 Sustainable Brand Index Awards in Finland. Curious about the programme or do you want a last minute ticket? Visit our event page.
Tomorrow we will be back on the road at Finlandia-hall in Helsinki. See you there!
ON THE ROAD
April 2018 marks the launch of the 2018 Sustainable Brand Index. The Nordics' largest brand study on sustainability is based on 40.000 consumer interviews, 900 brands and 5 different countries. Who will be able to call themselves the most sustainable brand of 2018 according to consumers? Follow the team on the road in Oslo, Helsinki, Stockholm, Copenhagen and Amsterdam for the yearly awards ceremonies.
Want to be there live? Get your ticket.