SUSTAINABLE BRAND INDEX - BRAND REPORT
Based on data from Sustainable Brand Index™, we create a tailored report for your brand. You get a complete analysis of your brand from the Sustainable Perspective.
WHAT IS IN THE REPORT?
External factors & trends affecting your brand
Consumer perception of your brand (+750 benchmarks)
Your performance on the key drivers behind a Sustainable Brand
Consumer attitudes & behaviors regarding sustainability & your brand
The reasons behind your brand performance ("The Why")
WHY GET THE REPORT?
Your report gives you a complete analysis of your brand from the Sustainable Perspective. Below are some of the reasons why our clients choose purchase their reports every year.
- Increased Market Knowledge
Leading brands use the report to increase their knowledge of what is going on in the world around them and on their market. Especially how sustainability is developing, the emerging trends and how these affects their brand(s). It is also used as a intelligence tool in management teams and board rooms.
- Discovering Risks & Unveiling Opportunities
The report is used to discover macro and micro trends and developments that affect the own brand in a negative or positive way. Risks are uncovered, giving the PR department the opportunity to be proactive, and opportunities are unveiled, laying the foundation for campaigns and overall communication.
The different brand parameters in the report are used as KPI´s internally. Marketing and communications as well as sustainability departments have targets they need to reach. It is a way to make sure that enough effort is put on sustainability and building the sustainable brand needed for the future.
- Basis for Strategic Decisions
The data and analysis is a foundation for the marketing and communications departments when planning ahead. The report is used as a tool for deciding what needs to be done within sustainability, branding and communication as well as how it should be carried out.
- Planning Tool
Perhaps most of all, the report is used as a planning tool. Getting to know target groups and their behavior in order to create communication on sustainability that will have a desired effect. It also works as a tool for evaluation.
Do you want us to send you more information about your tailored brand report?
"Our tailored brand report has been crucial for our development in recent years – both internally and in the official ranking. We moved from number 10 to number 4 and to become winners in 2016. The rigorous insights in the report are valuable and give us a solid foundation to work with both our brand and our communications."