SUSTAINABLE BRAND INDEX - BRAND REPORT
Based on data from Sustainable Brand Index™, we create a tailored report for your brand. You get a complete analysis of your brand from the Sustainable Perspective.
WHAT IS IN THE REPORT?
External factors & trends affecting your brand
Consumer perception of your brand (+750 benchmarks)
Your performance on the key drivers behind a Sustainable Brand
Consumer attitudes & behaviors regarding sustainability & your brand
The reasons behind your brand performance ("The Why")
WHY GET THE REPORT?
Your report gives you a complete analysis of your brand from the Sustainable Perspective. Below are some of the reasons why our clients choose purchase their reports every year.
- Increased Market Knowledge
Leading brands use the report to increase their knowledge of what is going on in the world around them and on their market. The report provides insight into how sustainability is developing, which trends are emerging and how these affects brand(s). It is also used as a intelligence tool in management teams and board rooms.
- Discovering Risks & Unveiling Opportunities
The report is used to discover macro and micro trends and developments that affect the own brand in a negative or positive way. Risks are uncovered, giving the PR department the opportunity to be proactive. Opportunities are unveiled, laying the foundation for business development, campaigns and overall communication.
The different brand parameters in the report are used as company KPI´s. They provide a clear overview of what is important to measure in building the sustainable brand needed for the future. With that, the report provides a framework for evaluation these parameters over time.
- Tool of Strategic Decisions
Getting to know your your target group, their behaviour and demands is essential in building a sustainable brand. The report is used as a tool for deciding what needs to be done within sustainability, branding and communication as well as how it should be carried out. In this way, the data and analysis give direction to the important challenges and road ahead.
Do you want us to send you more information about your tailored brand report?
"Our tailored brand report has been crucial for our development in recent years – both internally and in the official ranking. We moved from number 10 to number 4 and to become winners in 2016. The rigorous insights in the report are valuable and give us a solid foundation to work with both our brand and our communications."