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A TAILORED STRATEGY REPORT FOR YOUR BRAND

For all brands in the ranking of Sustainable Brand Index™, we offer a tailored strategy report.

The strategy report provides your brand with a complete analysis from the sustainability perspective. Learn more about your position in the ranking and gain valuable sustainability insights into your brand, competitors and stakeholders. 

WHAT IS IN THE strategy REPORT?

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Market Developments & Trends affecting your brand

Stakeholders’ perception of your brand

The reasons behind your brand performance
("The Why")

Your and your competitors performance on key drivers for a sustainable brand

Strategic recommendations

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Attitudes & behaviours regarding sustainability & your brand


REQUEST YOUR TAILORED STRATEGY REPORT


Discover if your brand is part of Sustainable Brand Index™.
Contact us here to receive more information about your tailored strategy report.

B2C

Sustainable Brand Index™ B2C focused on the largest business-to-consumer brands in Sweden across a variety of sectors. The study is based on desk research and on qualitative web-surveys among consumers. In Sweden, more than 300 brands are assessed by 16.600 respondents. Each brand is assessed by at least 1000 respondents.

The selection of brands in the study is independent and is based mainly on three parameters: turnover, market share & general brand awareness. The purpose of these criteria is to create a selection that mirrors the brands that consumers meet in their everyday life.

B2B

Sustainable Brand Index™ B2B focused on the largest business-to-business brands in Sweden across a variety of sectors. The study is based on desk research and on in-depth interviews with decision-makers. Decision-makers are selected from companies with an annual turnover of 400M SEK or more and from a variety of departments and positions.

The selection of brands in the study is independent and is based mainly on three parameters: turnover, market share & general brand awareness.


WHY?

Your strategy report gives you a complete analysis of your brand from the sustainability perspective.
Below are some of the reasons why our clients choose purchase the report every year.

  • Increased Market Knowledge

Leading brands use the report to increase their knowledge of what is going on in the world around them and on their market. Especially how sustainability is developing, the emerging trends and how these affects their brand(s). It is also used as a intelligence tool in management teams and board rooms.

  • Discovering Risks & Unveiling Opportunities

The report is used to discover macro and micro trends and developments that affect the own brand in a negative or positive way. Risks are uncovered, giving the PR department the opportunity to be proactive, and opportunities are unveiled, laying the foundation for campaigns and overall communication.

  • KPIs

The different brand parameters in the report are used as KPI´s internally. Marketing and communications as well as sustainability departments have targets they need to reach. It is a way to make sure that enough effort is put on sustainability and building the sustainable brand needed for the future. 

  • Basis for Strategic Decisions

The data and analysis is a foundation for the marketing and communications departments when planning ahead. The report is used as a tool for deciding what needs to be done within sustainability, branding and communication as well as how it should be carried out.  

  • Planning Tool

Perhaps most of all, the report is used as a planning tool. Getting to know target groups and their behaviour in order to create communication on sustainability that will have a desired effect. It also works as a tool for evaluation.

 
 

ACCORDING TO OUR CLIENTS

"Our tailored brand report has been crucial for our development in recent years – both internally and in the official ranking. We moved from number 10 to number 4 and to become winners in 2016. The rigorous insights in the report are valuable and give us a solid foundation to work with both our brand and our communications."

— ANDERS RYNNEL
DIRECTOR BRAND & CUSTOMER INSIGHT

 
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