Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Denmark. The study is based on research among Danish consumers and shows how brands are perceived within environmental and social responsibility. Discover the official ranking and download the official report for more sustainability insights into industries, stakeholders and brands.

 

Official Ranking 2019

Top 20

  1. Coop

  2. REMA 1000

  3. Thise

  4. Lego

  5. Superbrugsen

  6. Tesla

  7. IKEA

  8. Urtekram

  9. Irma

  10. Friland

  11. Arla

  12. Kvickly

  13. The Body Shop

  14. Sygeforsikringen Danmark

  15. Dagli’ Brugsen

  16. Ørsted

  17. Rynkeby

  18. Netto

  19. Føtex

  20. Natur-Energi

Industry Winners

Coop
Thise
Lego
Tesla
The Body Shop
Sygeforsikringen Danmark
Ørsted
Comwell
Apotekeren A.M.B.A
DSB
OK
Starbucks
Arbejdernes Landsbank
SAS
Orkla
TUI
Tre (3)

Industries

Grocery Stores
Food & Beverage
Furniture, Decoration & Leisure
Cars
Clothes & Beauty
Insurance
Electricity
Hotels
Pharmacies
Transport
Fuel
Fast Food
Banks
Airlines
Consumer Goods Corporations
Travel
Telecommunications

 

Official Report 2019

The official report shows the complete ranking of Sustainable Brand Index™ 2019 Denmark and contains the overall developments within sustainability on the Danish B2C-market.

Download the official report for free and gain access to:

DK.jpg
  • Official Brand Ranking
    2013-2019

  • Key Sustainability Insights

  • Consumer Attitudes & Behaviours

  • Methodology

X
 

About The Winner

The supermarket cooperative, Coop, is the largest retailer of consumer goods in Denmark, owned by more than 1.7 million members. For the second time in a row, Coop has been ranked as the most sustainable brand in Denmark according to Danish consumers in 2019. Coop has put sustainability at the core of its identity, which resonates with consumers. Coop is especially leading in environmental responsibility, with focus areas like organic products, animal welfare, food waste and providing healthier alternatives.

Coop-denmark-logo-360x200.png
 

Key Insights 2019

Insights-Icons-2019-turquoise-03.png

65%

of Danes Discuss Sustainability With Friends & Family

Insights-Icons-2019-turquoise-04.png

70%

of Danish Consumers Say That Sustainability Impacts Their Buying Decisions

Insights-Icons-2019-turquoise-01.png

32%

of Danish Consumers Are Willing To Pay 10% More For A Sustainable Alternative.

Insights-Icons-2019-turquoise-02.png

59%

of Danes are optimists and believe that we can solve the climate crisis. Around half of the Danish consumers are convinced reducing consumption is most important in solving the climate crisis and that this responsibility lays with the individual.

Do you want access to more insights and brand-specific data? Discover a tailored strategy report for your brand. 

Icons-green-04.png

The Ranking Score

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

Icons-green-03.png

The Brand Selection

Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.