Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Finland. The study is based on research among Finnish consumers and shows how brands are perceived within environmental and social responsibility. Discover the official ranking and download the official report for more sustainability insights into industries, stakeholders and brands.

 

Official Ranking 2019

Top 20

  1. Valio

  2. Fazer

  3. S-market

  4. Prisma

  5. Myllyn Paras

  6. VR

  7. K-supermarket

  8. Fiskars

  9. Yliopiston Apteekki

  10. Partioaitta

  11. Kotimaista 

  12. K-Citymarket

  13. K-market

  14. Finlayson

  15. Paulig

  16. Alko

  17. Vaasan

  18. Sokos Hotels

  19. Oululainen

  20. Hackman

Industry Winners

Valio
S-Market
VR
Fiskars
Sokos Hotels
Tesla
The Body Shop
Partioaitta
S-Pankki
Kotipizza
Finnair
Neste
Vattenfall
Lähi-Tapiola
DNA
Ilmarinen
Aurinkomatkat

Industries

Food & Beverage
Grocery Stores
Transport
Furniture, Decoration & Leisure
Hotels
Cars
Beauty
Clothing
Banks
Fast Food
Airlines
Fuel
Electricity
Insurance
Telecommunications
Pension
Travel

 

Official Report 2019

The official report shows the complete ranking of Sustainable Brand Index™ 2019 Finland and contains the overall developments within sustainability on the Finnish B2C-market.

Download the official report for free and gain access to:

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  • Official Brand Ranking
    2013-2019

  • Key Sustainability Insights

  • Consumer Attitudes & Behaviours

  • Methodology

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About The Winner

For the sixth time in a row, Valio wins Sustainable Brand Index™ in Finland. Valio’s Finnish heritage as well as its sustainability commitments within dairy production and research and development was yet again rewarded by consumers.

This award is a receipt for the long-term sustainability work that our employees and 5,500 dairy farmers perform every day.
— Kristiina Kiviharju, Senior Vice President of Quality & Sustainability Valio

Naturally, animal welfare was one of the most important issues for consumers as well as environmentally friendly packaging, reduced food prices and healthy products. Valio works actively to improve sustainability from farm to shelf and animal care. They for example launched the world's first herbal yogurt packaging which contains no fossil material. 

 

Key Insights 2019

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70%

of Finns Discuss Sustainability With Friends & Family

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76%

of Finnish Consumers Say That Sustainability Impacts Their Buying Decisions

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36%

of Finnish Consumers Are Willing To Pay 10% More For A Sustainable Alternative.

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70 %

of Finns are optimists and believe that we can solve the climate crisis. Around half of the Finnish consumers are convinced reducing consumption is most important in solving the climate crisis and that this responsibility lays with the individual.

Do you want access to more insights and brand-specific data? Discover a tailored strategy report for your brand. 

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The Ranking Score

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

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The Brand Selection

Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.