We guide your brand in the sustainable transformation.

SB INSIGHT, FOUNDER OF SUSTAINABLE BRAND INDEX

We are Stockholm based insight agency and founders of the Sustainable Brand Index. Specialists within branding and sustainability, providing well-known and established brands with decision-making material as extensive consumer data insights, analysis and expert advice on how sustainability affects brand image, communication and business development. Explore our products below.

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Selection of our clients

Our products help you stay ahead of the curve.

Our data-based insight reports help you gain a comprehensive understanding of how sustainability affects your specific brand, the market, industries, consumers and target groups.

Choose from Small, Medium or Large or go for the newest product Extra large – the Perception vs Performance report.
Explore our reports:

Sustainable Brand Index

By far the largest independent study in Europe on sustainable branding. It measures consumer perception of well-known and established brands’ sustainable image within the Nordic, Baltic and Dutch markets.

Conducted in eight countries, with the help of 80.000 respondents, Sustainable Brand Index measures and analyses over 1.600 brands across 36 industries on their sustainable image.

Every year SB Insight releases the Sustainable Brand Index official report for each country, including a ranking and the latest trends within branding and sustainability.

A word from our clients

"Sustainable Brand Index has been an early "unifying force" on the market and has played an important role how sustainability can strengthen a brand and be linked to the commercial agenda."

Jonas Carlehed
Sustainability Manager, IKEA Sweden

“The thorough focus on sustainability as part of brand building and the in-depth insights on drivers and barriers help us grow. This study is the only one I know that add value on this field, on a single company/brand level."

Kjetil Foyn
Sustainability and Communications Director, Circle K Norway

“We decided that partnering up with SB Insight was without a doubt the best option. They hold an expertise in sustainability and consumer research that we really value, and they are the ones who can offer the in- depth insights we are looking for.”

Johanna Wånge
Customer Experience Manager, Telia Nordics


Discover the insights we have for you

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