Sustainability is needed in light of all the current environmental and social challenges, from the way we use resources and manage waste, to the way we eat, shop or travel. The question is: how can we find common ground and focus on the right challenges? In 2019, we decided to interview a panel of experts on what they predict will be the most important focus areas within sustainability within the upcoming few years.
Over the last decade, Sustainable Brand Index™ as grown into one of the most important independent indexes within sustainable branding and communication. This year, 50.000 consumers have been interviewed about the environmental and social responsibility of exactly 1.148 brands across 5 countries. Discover why perception matters and what consumers think are the most sustainable brands of 2019.
It is important to remember that consumers and clients are hungry for honest communication that resemble a brand’s actions. Pretty words and emotional pleas won’t do anymore, without the actual results. Brands need to become more transparent and will increasingly be held accountable by their stakeholders for what they communicate.
In the age of digitalisation, the influence and power of individuals is growing. New stakeholders are emerging across platforms and with different mandates. With that the impact of ‘influencers’ on consumption and behaviour is also increasing. What does this means in light of sustainability? Is it possible to use influencer marketing to communicate sustainability in a credible way?
Climate is widely debated on all levels of society today. Now that the summer of 2018 is shaping up to be one for the record books, climate change is growing into a more tangible issue for everyone. The question that arises is how the average citizen and consumer can become more aware of the enormous challenge that is human-induced climate change. It is an issue that is often seen as; complicated, abstract, long-term or outside of the individual responsibility.
This April 2018, the Dutch chocolate brand Tony's Chocolonely was announced as the winner of Sustainable Brand Index in The Netherlands. We spoke to Tony's Chocolonely's Chief Evangelist, Ynzo van Zanten, about their sustainability efforts and position in Sustainable Brand Index this year. Discover the story behind the chocolate brand that is leading the way.