The long awaited Sustainable Brand Index™ results of 2019 have now been announced. Sustainable Brand Index™ is Europe’s largest brand study on sustainability. In this business-to-consumer study, 50.000 consumers have been interviewed about the environmental and social responsibility of exactly 1.148 brands across 5 countries. Over the last decade, the ranking of Sustainable Brand Index as grown into one of the most important independent indexes within sustainable branding and communication.
It is important to remember that consumers and clients are hungry for honest communication that resemble a brand’s actions. Pretty words and emotional pleas won’t do anymore, without the actual results. Brands need to become more transparent and will increasingly be held accountable by their stakeholders for what they communicate.
This April 2018, the Dutch chocolate brand Tony's Chocolonely was announced as the winner of Sustainable Brand Index in The Netherlands. We spoke to Tony's Chocolonely's Chief Evangelist, Ynzo van Zanten, about their sustainability efforts and position in Sustainable Brand Index this year. Discover the story behind the chocolate brand that is leading the way.