These Are The Most Sustainable Brands of 2019 According To Nordic Consumers

These Are The Most Sustainable Brands of 2019 According To Nordic Consumers

This April marks the launch of Sustainable Brand Index™ 2019, Europe’s largest brand study on sustainability. In this business-to-consumer study, 50.000 consumers have been interviewed about the environmental and social responsibility of exactly 1.148 brands across 5 countries (Sweden, Norway, Denmark, Finland & The Netherlands). In all Nordic countries, the long awaited Sustainable Brand Index™ results of 2019 have now been announced.

INSIGHTS

First and foremost, Sustainable Brand Index™ generates unique sustainability insights and consumer data across markets and countries. The key can be found in a systematic analysis of stakeholders, brands and industries over time. With almost a decade worth of data, Sustainable Brand Index™ is able to shows how stakeholders behave, value and see the future. By analysing behaviours and attitudes, the study created understanding of different types of consumers and how these affect brands. A tailored strategy report is furthermore available for all brands included in Sustainable Brand Index™, providing brand-specific insights and increased market knowledge of competitors, stakeholders and current trends in sustainability.

THE RANKING

Sustainable Brand Index™ furthermore includes a yearly brand ranking per country, announcing the sustainability ranking of all brands according to consumers. Over the last decade, the ranking of Sustainable Brand Index has grown into one of the most important independent indexes within sustainable branding and communication.

The official ranking of Sustainable Brand Index™ shows how brands are perceived in terms of sustainability by their important stakeholders. Every year, a selection of brands is awarded the official title ‘Industry Leader’ within their own industry. In ever country there is most importantly an overall winner - one brand that can call itself ‘The Most Sustainable Brand of 2019’.

GOOD TO KNOW

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and stakeholder attitudes.

Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.

Why Is Sustainable Brand Index™ Important?

The purpose of Sustainable Brand Index™ is to visualise the value of sustainable branding and spread and increase knowledge about this topic. By analysing important trends, mapping stakeholder’s attitudes and behaviours and evaluating brand drivers, the study provides brand-specific data and strategic tools. In doing so, Sustainable Brand Index™ encourages brands to improve their work and dares them to communicate about sustainability.

In a data-driven way, Sustainable Brand Index™ is able to identify important gaps between how brands think they are perceived and the reality. The more brands communicate about their sustainability efforts, the higher the interest, knowledge and demands of stakeholders will be on these issues. It creates a positive cycle for transparency and sustainability.   

These Are The Most Sustainable Brands Of 2019 According to Nordic Consumers:

NORWAY - Winner 2019:

TINE

norway - Industry Winners 2019

Food & Beverage
Clothes & Beauty
Grocery Stores
Transport
Hotels
Furniture, Decoration & Leisure
Electricity
Pharmacies
Cars
Telecommunications
Insurance
Airlines
Banks
Consumer Goods Corporations
Fast Food
Fuel
Travel

TINE
Stormberg
Kiwi
NSB
Nordic Choice Hotels
IKEA
Statkraft
Ditt Apotek
Tesla
Telenor
Gjensidige
Norwegian
Sparebank1
Norgesgruppen
Starbucks
Circle K
Ving

View the complete Norwegian rankings and results of 2019 here.


DENMARK - Winner 2019

Coop

denmark - Industry Winners 2019

Grocery Stores
Food & Beverage
Furniture, Decoration & Leisure
Cars
Clothes & Beauty
Insurance
Electricity
Hotels
Pharmacies
Transport
Fuel
Fast Food
Banks
Airlines
Consumer Goods Corporations
Travel
Telecommunications

Coop
Thise
Lego
Tesla
The Body Shop
Sygeforsikringen Danmark
Ørsted
Comwell
Apotekeren A.M.B.A
DSB
OK
Starbucks
Arbejdernes Landsbank
SAS
Orkla
TUI
Tre (3)

View the complete Danish rankings and results of 2019 here.


FINLAND - Winner 2019

Valio

finland - Industry Winners 2019

Food & Beverage
Grocery Stores
Transport
Furniture, Decoration & Leisure
Hotels
Cars
Beauty
Clothing
Banks
Fast Food
Airlines
Fuel
Electricity
Insurance
Telecommunications
Pension
Travel

Valio
S-Market
VR
Fiskars
Sokos Hotels
Tesla
The Body Shop
Partioaitta
S-Pankki
Kotipizza
Finnair
Neste
Vattenfall
Lähi-Tapiola
DNA
Ilmarinen
Aurinkomatkat



View the complete Finnish rankings and results of 2019 here.


SWEDEN - Winner 2019

IKEA

Sweden - Industry Winners 2019

Furniture, Decoration & Leisure
Food & Beverage
Grocery Stores
Pharmacies
Transportations
Clothes
Fast Food
Cars
Hotels
Beauty
Electricity & Heating
Digital
Insurance
Services
Pension
Technology
Gambling
Banks
Airlines
Telecommunications
Real Estate
Fuel
Opticians
Travel
Logistics
Consumer Goods Corporations

IKEA
Änglamark
Coop
Apoteket
SJ
Naturkompaniet
Max
Tesla
Scandic
The Body Shop
GodEl
Swish
Länsförsäkringar
Bilprovningen
KPA Pension
Microsoft
Svenska Spel
Klarna
SAS
Telia
HSB
Preem
Synsam
Ving
Postnord
Orkla

View the complete Swedish rankings and results of 2019 here.


The Sustainable Brand Index™ Awards of 2019 took place in Norway (April 2), Denmark (April 4), Finland (April 8) and in Sweden (April 11). On April 17th in Amsterdam, The Netherlands will also know who will be able to call its The Most Sustainable Brand of The Nederlands 2019”. It will be an evening full sustainability insights, awards and inspiring speaker; like Ben & Jerry's founder Jeff Furman! Don’t want to miss it? Get your ticket here.