Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Norway. The study is based on research among Norwegian consumers and shows how brands are perceived within environmental and social responsibility. Discover the official ranking and download the official report for more sustainability insights into industries, stakeholders and brands.

 
 

Official Ranking 2019

Top 20

  1. TINE

  2. Stormberg

  3. Kiwi

  4. NSB

  5. Q-Meieriene

  6. Nordic Choice Hotels

  7. IKEA

  8. Flytoget

  9. Clarion Hotels

  10. Bama

  11. The Body Shop

  12. Clarion Collection Hotels

  13. Rørosmeieriet

  14. Scandic

  15. Coop

  16. Thon Hotels

  17. Bergans of Norway

  18. Gilde

  19. Comfort Hotels

  20. Quality Hotels

Industry Winners

TINE
Stormberg
Kiwi
NSB
Nordic Choice Hotels
IKEA
Statkraft
Ditt Apotek
Tesla
Telenor
Gjensidige
Norwegian
Sparebank1
Norgesgruppen
Starbucks
Circle K
Ving

Industries

Food & Beverage
Clothes & Beauty
Grocery Stores
Transport
Hotels
Furniture, Decoration & Leisure
Electricity
Pharmacies
Cars
Telecommunications
Insurance
Airlines
Banks
Consumer Goods Corporations
Fast Food
Fuel
Travel

 

Official Report 2019

The official report shows the complete ranking of Sustainable Brand Index™ 2019 Norway and contains the overall developments within sustainability on the Norwegian B2C-market.

Download the official report for free and gain access to:

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  • Official Brand Ranking
    2013-2019

  • Key Sustainability Insights

  • Consumer Attitudes & Behaviours

  • Methodology

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About The Winner

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TINE is the largest Norwegian dairy product cooperative consisting of around 15,000 farmers and 5,600 employees.  The dairy brand is highly involved in the well-being of their farmers and helps them with the environmental challenges they face. Consumers perceive TINE to be the strongest Norwegian brand when it comes to both environmental and social responsibility in 2019. Read more about TINE’s sustainability efforts here (Norwegian).

 

Key Insights 2019

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64%

of Norwegians Discuss Sustainability With Friends & Family

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66%

of Norwegian Consumers Say That Sustainability Impacts Their Buying Decisions

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28%

of Norwegian Consumers Are Willing To Pay 10% More For A Sustainable Alternative.

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61%

of Norwegians are optimists and believe that we can solve the climate crisis. Around half of the Norwegian consumers are convinced reducing consumption is most important in solving the climate crisis and that this responsibility lays with the individual.

 

Do you want access to more insights and brand-specific data? Discover a tailored strategy report for your brand. 

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The Ranking Score

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

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The Brand Selection

Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.