SUSTAINABLE BRAND INDEX B2B STUDY
Sustainable Brand Index focused on consumers has been around since 2011. Going into the 7th year, it is time to add a Business to Business study.
The purpose of the B2B study is to highlight the value of sustainable branding and raise awareness about it within the B2B sector.
We will provide the market with a transparent overview of decision makers´ awareness and opinions on sustainability overall as well as the sustainability level of the largest B2B brands. The aim is to provide a standard for the B2B market in the same way that we have done for the B2C market.
THE B2B REPORT
Based on the data gathered in Sustainable Brand Index™, we develop a tailored report for you. In your report you get a complete analysis of your brand from the sustainable perspective.
The report looks at: the performance of your brand, your industry and the overall market.
You are compared with your competitors and other interesting brands (your choice) on all parameters.
The major aim of the analysis is to explain why your result looks the way it does and how you can handle and improve it. Analysis and recommendations are a large part of the report.
The main focus of Sustainable Brand Index™ B2B is the Swedish market. Many of the 1000 decision makers that we interview of course have a greater influence and larger scope of decision-making power. But the overall focus will be on Sweden. The reason for this is that we need to find a joint base and definition to make relevant comparisons between companies, as well as to be able to produce a relevant ranking list.
We are aware that many B2B companies have relevant (and often a majority of) markets outside Sweden. To make the tailored brand report relevant to these companies as well, we have added an option to choose tailored markets and segmentations/target groups. If you choose this, your report will consist of not only the Swedish perspective but all other perspectives that you wish to have. From additional target groups, such as politicians, to other market areas, such as South America, The US, Asia, Africa and Australia. It is up to you!
BRAND SELECTION 2017
Banking & Finance
Manufacturing & Components
Building & Construction
Hans Andersson Recycling
IT & Telecommunications
Real Estate & Property
QUANTITATIVE & QUALITATIVE STUDIES
The quantitative study in Sustainable Brand Index™ are performed as web surveys. Respondents receive a unique link sent to them via email. However, as we know that many decision makers at companies of significant size do not take the time to answer web surveys, we will also call them and offer to fill in the answers for them as we interview them over the phone.
The qualitative study consists of in-depth interviews with a selection of respondents from different industries.
The B2B market is more difficult to survey than the B2C market due to the complexity of target groups.
The biggest challenges are:
- Who is the right person to interview/who makes the decision?
- How do we find these decision making persons?
- How do we get them to answer our questions and share their knowledge?
Through market research and reaching out to different industry organizations as well as collecting relevant databases from suppliers, we were able to assemble a list of the right people.
Finally, to be able to steal some these people´s valuable time we promised them a summary of the answers to their questions. This gave them a possibility to gain insight into their competitors´ mindset and compare it with their own.
The companies that our respondents represent have a turnover of at least 500 000 000 SEK.
- Property Manager
- Production Director
- Product Manager
- Supply Chain Director
- Head of Finance
- Finance Manager
- HR Director
- Fleet Manager
- Head of IT
- Purchasing Director
- Strategic Purchaser
- Operational Purchaser
- Procurement Director
- Procurement Manager
- Environmental Manager
- Sustainability Director
- CSR Director
- ICT Manager
- IT Manager
- Security Director
- Hospital Director
- Medical Director
- Logistics Director
- Transportation Manager
Please don't hesitate to contact us if you have any questions!