Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Sweden. The study is based on research among Swedish consumers and shows how brands are perceived within environmental and social responsibility. Discover the official ranking and download the official report for more sustainability insights into industries, stakeholders and brands.
Official Ranking 2019
The Body Shop
Furniture, Decoration & Leisure
Food & Beverage
Electricity & Heating
Consumer Goods Corporations
Official Report 2019
The official report shows the complete ranking of Sustainable Brand Index™ 2019 Sweden and contains the overall developments within sustainability on the Swedish B2C-market.
Download the official report for free and gain access to:
Official Brand Ranking
Key Sustainability Insights
Consumer Attitudes & Behaviours
About The Winner
IKEA is the overall winner of Sustainable Brand Index™ 2019 in Sweden! Swedish consumers perceive IKEA as the most sustainable brand, both when it comes to environmental as well as social responsibility. IKEA has been increasingly focusing on and communicating about their sustainability efforts, e.g. energy-efficient LED, renewable energy and sustainable sources for products containing wood and cotton.
Årets Insats 2019
Årets Insats is a yearly acclaimed award in sustainable branding by Sustainable Brand Index™ Sweden, that honours an outstanding sustainability initiative from the past year. The purpose is to highlight an initiative that has created a positive impact for people, society or the environment and that can be seen as an example and inspiration for other actors on the market. Nominations can consist of an initiative, campaign or product, but need to have been launched in the last 12 months in Sweden. Over 30 nominations have been systematically assessed this year by an appointed expert-jury:
Jessica Cederberg Wodmar
Forsman & Bodenfors
SB Insight & Sustainable Brand Index
Mitt Klimatmål by ICA has been awarded
Årets Insats 2019!
Mitt Klimatmål is an initiative by ICA, that enables consumers to measure their individual and family’s climate impact related to the products they buy in the supermarket. It is combined with climate-smart tips and recipe alternatives to show people how you can contribute to sustainable development through food purchases.
Mitt Klimatmål has been an extensively researched, well-branded and broadly implemented initiative across ICA’s stores and digital platforms. With a strong focus on consumer awareness and nudging new behaviours, the initiative has shown a strong potential for creating must-needed long-term change around food consumption.
Key Insights 2019
of Swedes Discuss Sustainability With Friends & Family
of Swedish Consumers Say That Sustainability Impacts Their Buying Decisions
of Swedish Consumers Are Willing To Pay 10% More For A Sustainable Alternative.
of Swedes are optimists and believe that we can solve the climate crisis. Around half of the Swedish consumers are convinced reducing consumption is most important in solving the climate crisis and that this responsibility lays with the individual.