Sustainable Brand Index™ B2C is a brand study on sustainability within the business-to-consumer market in Sweden. The study is based on research among Swedish consumers and shows how brands are perceived within environmental and social responsibility. Discover the official ranking and download the official report for more sustainability insights into industries, stakeholders and brands.

 

Official Ranking 2019

Top 20

  1. IKEA

  2. Änglamark

  3. Lantmännen

  4. Coop

  5. ICA

  6. Apoteket

  7. Kung Markatta

  8. SJ

  9. Arla

  10. Saltå Kvarn

  11. Naturkompaniet

  12. Systembolaget

  13. Max

  14. Tesla

  15. Fjällräven

  16. GoGreen

  17. Apotek Hjärtat

  18. Scandic

  19. Skånemejerier

  20. Volvo

Industry Winners

IKEA
Änglamark
Coop
Apoteket
SJ
Naturkompaniet
Max
Tesla
Scandic
The Body Shop
GodEl
Swish
Länsförsäkringar
Bilprovningen
KPA Pension
Microsoft
Svenska Spel
Klarna
SAS
Telia
HSB
Preem
Synsam
Ving
Postnord
Orkla

Industries

Furniture, Decoration & Leisure
Food & Beverage
Grocery Stores
Pharmacies
Transportations
Clothes
Fast Food
Cars
Hotels
Beauty
Electricity & Heating
Digital
Insurance
Services
Pension
Technology
Gambling
Banks
Airlines
Telecommunications
Real Estate
Fuel
Opticians
Travel
Logistics
Consumer Goods Corporations

 

Official Report 2019

The official report shows the complete ranking of Sustainable Brand Index™ 2019 Sweden and contains the overall developments within sustainability on the Swedish B2C-market.

Download the official report for free and gain access to:

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  • Official Brand Ranking
    2011-2019

  • Key Sustainability Insights

  • Consumer Attitudes & Behaviours

  • Methodology

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About The Winner

IKEA is the overall winner of Sustainable Brand Index™ 2019 in Sweden! Swedish consumers perceive IKEA as the most sustainable brand, both when it comes to environmental as well as social responsibility. IKEA has been increasingly focusing on and communicating about their sustainability efforts, e.g. energy-efficient LED, renewable energy and sustainable sources for products containing wood and cotton.

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Årets Insats 2019

Årets Insats is a yearly acclaimed award in sustainable branding by Sustainable Brand Index™ Sweden, that honours an outstanding sustainability initiative from the past year. The purpose is to highlight an initiative that has created a positive impact for people, society or the environment and that can be seen as an example and inspiration for other actors on the market. Nominations can consist of an initiative, campaign or product, but need to have been launched in the last 12 months in Sweden. Over 30 nominations have been systematically assessed this year by an appointed expert-jury:

  • Jessica Cederberg Wodmar
    JCW Kommunikation

  • Johannes Zetterlund
    Narva

  • Charlotte Nordling
    Forsman & Bodenfors

  • Eva Seignette
    SB Insight & Sustainable Brand Index

 

Mitt Klimatmål by ICA has been awarded
Årets Insats 2019!

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Mitt Klimatmål is an initiative by ICA, that enables consumers to measure their individual and family’s climate impact related to the products they buy in the supermarket. It is combined with climate-smart tips and recipe alternatives to show people how you can contribute to sustainable development through food purchases.

Mitt Klimatmål has been an extensively researched, well-branded and broadly implemented initiative across ICA’s stores and digital platforms. With a strong focus on consumer awareness and nudging new behaviours, the initiative has shown a strong potential for creating must-needed long-term change around food consumption.

 

Key Insights 2019

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73%

of Swedes Discuss Sustainability With Friends & Family

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74%

of Swedish Consumers Say That Sustainability Impacts Their Buying Decisions

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37%

of Swedish Consumers Are Willing To Pay 10% More For A Sustainable Alternative.

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65%

of Swedes are optimists and believe that we can solve the climate crisis. Around half of the Swedish consumers are convinced reducing consumption is most important in solving the climate crisis and that this responsibility lays with the individual.

Do you want access to more insights and brand-specific data? Discover a tailored strategy report for your brand. 

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The Ranking Score

The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.

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The Brand Selection

Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.