THE OFFICIAL WINNERS OF
SUSTAINABLE BRAND INDEX™ B2C 2018
This year we see slight changes to the ranking. While Valio in Finland managed to defend their title for the fifth time in the row, Coop replaced Apoteket as most sustainable brand in Sweden. Coop also won in Denmark, where they took over from Urtekram. In the Netherlands and Norway, NSB and Tony's Chocolonely were part of the study for the first time and promptly succeeded in winning first place.
Sweden - COOP
Norway - NSB
Denmark - COOP
Finland - VALIO
The Netherlands - TONY'S CHOCOLONELY
The supermarket co-operation Coop has been in the top 5 since the very beginning of the study in 2011 and now they finally won! Due to their dedication to environmental and climate issues as well as smart communication, they jumped from fifth to first place.
Founded in 1875, Coop states to have sustainability and responsibility to its customers and members in its DNA. Therefore, it is no wonder that they score relatively high compared to other brands when it comes to diversity in the workplace and fair working conditions. Their climate focus is a success factor with Swedish consumers as they think it is one of the most important sustainability issues today.
They also developed a successful marketing campaign around their leading position in the Sustainable Brand Index 2018, demonstrating that sustainability can be a powerful brand communication tool.
Norway’s number one is a newcomer to the study this year. NSB, Norwegian State Railways, took over from TINE and leads with the highest score in environmental and social sustainability.
NSB sees its most important contribution to the UN's sustainability goals in getting more people to travel by train instead of taking the car or the airplane. In 2017, they saved 675575 tonnes of greenhouse gas emissions, equivalent to the annual emission of 340,000 cars. NSB was among the first in the world to apply new international environmental and energy requirements when purchasing new trains.
In 2017, they saved 675575 tonnes of greenhouse gas emissions, equivalent to the annual emission of 340,000 cars. NSB was among the first in the world to apply new international environmental and energy requirements when purchasing new trains.
You can read their press release here.
Coop is truly inspirational in their sustainability efforts! They succeeded in becoming the most sustainable brand as voted by the consumers in both Sweden and Denmark! This year, Coop takes over Urtekram as the winner with the highest score in. After being number one in 2016 and then dropping to number four in 2017, Coop climbs up again as the leader.
They are, for example, the first to remove unwanted chemical substances from their popcorn and cans and educate children about healthy food. They also collaborate with the food bank and the Danish Technological Institute to minimise food waste.
Here you can read about their work in sustainability.
For the fifth time in a row, Valio wins Sustainable Brand Index™ in Finland. Valio’s Finnish heritage as well as its sustainability commitments within dairy production and research and development was yet again rewarded by consumers.
Naturally, animal welfare was one of the most important issues for consumers as well as environmentally friendly packaging, reduced food prices and healthy products. Valio works actively to improve sustainability from farm to shelf and animal care. They launched, for example, the world's first herbal yogurt packaging which contains no fossil material.
You can read their press release here.
The new leading brand in The Netherlands is Tony’s Chocolonely. With a strong focus on slave-free chocolate and fair trade principles, the Dutch consumer gave it the highest overall score in environmental and social sustainability. Tony’s Chocolonely is new to the study this year. Read our interview with Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely here.