Welcome to The Nordics' Largest Brand Study on Sustainability
An independent study based on more than 40 000 consumer interviews. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. As of 2017, the study is also performed in the Netherlands.
Sustainable Brand Index™ consists of FOUR parts
TRENDS & FUTURE
The most important future developments within sustainability.
KPIs and in-depth analysis of the sustainability level of your brand
We follow and analyse consumer behaviours, starting in our 4 behavioural groups.
Strategic recommendations for building a sustainable brand.
Sustainable Brand Index ™ has been conducted yearly since 2011 from a consumers perspective (B2C). In Sweden, the B2B study has been introduced since 2017 and is focusing on decision-makers within the B2B market. Based on in-depth interviews with decision-makers, B2B-brands are ranked on sustainability. In November, the 2018 official ranking & results for Sweden will be launched.
OFFICIAL RANKINGS & RESULTS
PAST RANKINGS & RESULTS
Sustainable Brand Index™ is an independent study based on quantitative and qualitative research among 40.000 consumers and 900 brands.
Get a complete analysis of your brand from the Sustainable Perspective. Based on data from Sustainable Brand Index™, we create a tailored report for your brand.