Welcome to The Nordics' Largest Brand Study on Sustainability
An independent study based on more than 40 000 consumer interviews. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. As of 2017, the study is also performed in the Netherlands.
Sustainable Brand Index™ consists of FOUR parts
TRENDS & FUTURE
The most important future developments within sustainability.
KPIs and in-depth analysis of the sustainability level of your brand
We follow and analyse consumer behaviours, starting in our 4 behavioural groups.
Strategic recommendations for building a sustainable brand.
Sustainable Brand Index™ B2B
Sustainable Brand Index™ is the Nordics’ largest brand study on sustainability. The study has been conducted annually since 2011 from a consumer perspective (B2C) and for the first time in 2017 from a business-to-business perspective (B2B) in Sweden.
Sustainable Brand Index™ B2B 2018 aims to examine and answer the following overall questions:
How do Swedish decision-makers view sustainability and its effect on purchasing decisions and choice of suppliers?
How are Sweden’s largest B2B-brands perceived from a sustainability perspective?
Why are Sweden’s largest B2B-brands perceived this way?
In November, the 2018 official ranking & results for Sweden will be launched.
Sustainable Brand Index™ B2C
Official results 2018
selection of CLIENTS
Sustainable Brand Index™ is an independent study based on quantitative and qualitative research among 40.000 consumers and 900 brands.