Welcome to The Nordics' Largest Brand Study on Sustainability

An independent study based on more than 40 000 consumer interviews. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. As of 2017, the study is also performed in the Netherlands. 

Sustainable Brand Index™ consists of FOUR parts

TRENDS & FUTURE

The most important future developments within sustainability. 

BRAND ASSESSMENTS

KPIs and in-depth analysis of the sustainability level of your brand

BEHAVIOUR TRACKING

We follow and analyse consumer behaviours, starting in our 4 behavioural groups.

 

STRATEGY

Strategic recommendations for building a sustainable brand.

RANKINGS & RESULTS 2018

 

NEWS 2018

In the preparations for Sustainable Brand Index 2018
we have interviewed a number of our customers to get a clearer picture of what areas we need to improve.

 
 

PRESS CENTRE

Access our press releases, logo's, photos and much more in our Press Centre. You can also download our Press Kit. 

 

BLOG

Featured
Ego, Moderate, Smart or Dedicated - Who Is The Sustainable Consumer?

How can consumers be classified in terms of sustainability? Sustainable Brand Index identifies four different consumer groups based on values, attitudes and consumption patterns. Who are you?

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Samtal Med Sveriges Mest Hållbara Varumärke 2018

I april 2018 utsågs Coop till vinnare av Sustainable Brand index i Sverige. Vi pratade med Coops VD, Magnus Johansson, om Coops hållbarhetsarbete och ranking i Sustainable Brand Index i år.

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PAST RANKINGS
& RESULTS

 

 

 

METHOD

Sustainable Brand Index™ is an independent study based on quantitative and qualitative research among 40.000 consumers and 900 brands.
 

 

BRAND REPORT

Get a complete analysis of your brand from the Sustainable Perspective. Based on data from Sustainable Brand Index™, we create a tailored report for your brand. 

A FEW OF OUR CLIENTS

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