Welcome to The Nordics' Largest Brand Study on Sustainability

An independent study based on more than 40 000 consumer interviews. The study maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. As of 2017, the study is also performed in the Netherlands. 


Sustainable Brand Index™ consists of FOUR parts

TRENDS & FUTURE

The most important future developments within sustainability. 

BRAND ASSESSMENTS

KPIs and in-depth analysis of the sustainability level of your brand

BEHAVIOUR TRACKING

We follow and analyse consumer behaviours, starting in our 4 behavioural groups.

 

STRATEGY

Strategic recommendations for building a sustainable brand.


Sustainable Brand Index™ B2B
Coming soon

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Sustainable Brand Index™ is the Nordics’ largest brand study on sustainability. The study has been conducted annually since 2011 from a consumer perspective (B2C) and for the first time in 2017 from a business-to-business perspective (B2B) in Sweden.
Sustainable Brand Index™ B2B 2018 aims to examine and answer the following overall questions:

1.    
How do Swedish decision-makers view sustainability and its effect on purchasing decisions and choice of suppliers?

2.    
How are Sweden’s largest B2B-brands perceived from a sustainability perspective? 

3.    
Why are Sweden’s largest B2B-brands perceived this way?

In November, the 2018 official ranking & results for Sweden will be launched.


Sustainable Brand Index™ B2C
Official results 2018

 

selection of CLIENTS


METHOD

Sustainable Brand Index™ is an independent study based on quantitative and qualitative research among 40.000 consumers and 900 brands.
 

PRESS CENTRE

Access our press releases, logo's, photos and much more in our Press Centre. You can also download our Press Kit

BRAND REPORT

Get a complete analysis of your brand from the Sustainable Perspective. Based on data from Sustainable Brand Index™, we create a tailored report for your brand. 


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