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    Sustainable Brand Index
    Sustainable Brand Index

    We measure trust in your sustainability work.

    Every year 80,000 consumers rate 1,600 brands in five markets. Find your 2026 ranking, then see what else the data can answer.

    Explore Results by Country

    Three questions we answer

    Most brands come to us with one of these. Each has its own products and prices, and all of them run on the same study.

    Where do we stand?

    Position in the ranking, what drives it, what to do next.

    • The 2026 rankingPositions for 1,600+ brands, open to all.
      Open
    • Data ReportYour brand's numbers, no interpretation.
      €10,000
    • Analysis ReportMost chosenThe numbers, what they mean, what to do.
      €15,000
    • Strategy ReportScoped around your own question.
      From €22,000

    What can we say?

    Consumer evidence for what to claim, what to stay quiet about, and where the brand gets too little credit.

    • Claims CheckHow consumers read your green claims.
      From €4,900
    • Silence CheckNewWhat going quiet has cost you.
      From €4,900
    • Credit GapPilotPerception set against performance.
      By invitation
    • Brand & Winner LicenseUse your ranking result in market.
      €5,000 per brand, per market, 12 months

    Can we work with the data ourselves?

    SBI data in your own tools, models and questionnaires.

    • MCP accessNewSBI data inside your AI assistant.
      Credits from €900
    • Silicon PanelNewPersonas grounded in SBI answers.
      From €1,500
    • Your questions in the 2027 surveyYour questions in the 2027 fieldwork.
      On request
    • Roadmap WorkshopFrom results to a plan, with your team.
      From €5,000

    New for 2027

    One report, three levels

    Your whole position on one page. Click a chapter for the full analysis. Ask the data your own questions in chat. The same weighted data sits behind every level.

    Delivered as PowerPoint, in your own portal or as chat. You choose.

    Request a walkthrough
    1. 1

      The one-pager

      Your position, market, industry, brand, consumer groups and their demands on a single page.

    2. 2

      Deep-dives

      Each chapter opens into the full analysis, one question at a time.

    3. 3

      Chat with the data

      Ask follow-up questions through MCP. Questions the data cannot answer are flagged.

    Resiliency Index

    65% of brands lack resiliency.

    Our new composite measure reveals who's building lasting brand equity – and who's silently eroding it. Find your segment.

    Explore the Resiliency Index
    "The Sustainable Brand Index™ team provides us with sound insights and holistic analyses. They are well informed on sustainability, and our report brings great value to our strategic planning and communications."
    M
    Nordic Insight Director
    McDonald's
    "We decided that partnering up with Sustainable Brand Index was without a doubt the best option. They hold expertise in sustainability and consumer research that we really value and they are the ones who can offer the in-depth insights we are looking for."
    T
    Customer Experience Manager
    Telia Company