Welcome to The Nordics' Largest Brand Study on Sustainability


Sustainable Brand Index™ is an independent study consisting of more than 1 000 brands and over 40 000 stakeholder-interviews in The Nordics & The Netherlands. The study maps out and analyses the areas of sustainability, branding and communication. Sustainable Brand Index™ is founded in 2011 and has been conducted yearly ever since.

Sustainable Brand Index™ consists of FOUR parts

TRENDS & FUTURE

The most important future trends within sustainability

BEHAVIOUR TRACKING

Analysis of your stakeholders’ attitudes & behaviours  

 

BRAND ASSESSMENTS

KPIs and an in-depth analysis of the sustainability level of your brand

STRATEGY

Strategic recommendations for building a sustainable brand

Sustainable Brand Index™ B2B
Coming soon

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Sustainable Brand Index™ is the Nordics’ largest brand study on sustainability. The study has been conducted annually since 2011 from a consumer perspective (B2C) and for the first time in 2017 from a business-to-business perspective (B2B) in Sweden. In November, the 2018 official ranking & results for Sweden will be launched.

Sustainable Brand Index™ B2B 2018 aims to examine and answer the following overall questions:

1.    
How do Swedish decision-makers view sustainability and its effect on purchasing decisions and choice of suppliers?

2.    
How are Sweden’s largest B2B-brands perceived from a sustainability perspective? 

3.    
Why are Sweden’s largest B2B-brands perceived this way?

Sustainable Brand Index™ B2C
Official results 2018

 

selection of CLIENTS

Q&A

Sustainable Brand Index™ is an independent study. Discover all the answers to you questions about the methodology here:
 

PRESS CENTRE

Access our press releases, logo's, photos and much more in our Press Centre. You can also download our Press Kit:

Strategy REPORT

Get a complete analysis of your brand from the Sustainable Perspective. Sustainable Brand Index™ provides a tailored strategy report for your brand. 

BLOG

Featured
The 2 SDGs Everyone Needs To Prioritise

The SDGs are spreading; and this is a good thing. However, it is becoming increasingly important to measure our performance and perception to also understand the gaps between how we think things are and the reality.

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How A Chocolate Brand Is Leading The Way

This April 2018, the Dutch chocolate brand Tony's Chocolonely was announced as the winner of Sustainable Brand Index in The Netherlands. We spoke to Tony's Chocolonely's Chief Evangelist, Ynzo van Zanten, about their sustainability efforts and position in Sustainable Brand Index this year. Discover the story behind the chocolate brand that is leading the way.

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Ego, Moderate, Smart or Dedicated - Who Is The Sustainable Consumer?

How can consumers be classified in terms of sustainability? Sustainable Brand Index identifies four different consumer groups based on values, attitudes and consumption patterns. Who are you?

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