Sustainable Brand Index™ measures and analyses how sustainability affects branding, communication and business development.
An independent study consisting of more than 1 000 brands and over 50 000 stakeholder-interviews across Europe.

Europe’s Largest Brand Study On Sustainability


Sustainable Brand Index™ has been founded in 2011 and has been conducted yearly ever since. The ranking and official report are freely available to the public. For all brands included in the study we offer a tailored strategy report.

Discover more about what Sustainable Brand Index™ means for your brand.




The rankings show how brands are perceived in terms of sustainability by their important stakeholders. Brands are selected independently based on market share, turnover and general brand awareness.



The free official reports contain the complete ranking of each country over time, accompanied with some key sustainability insights and stakeholder data.




A strategy report is available for all brands included in Sustainable Brand Index™. Learn more about your position in the ranking and gain increased market knowledge of competitors, stakeholders and current trends within sustainability.

Studies & Countries

Sustainable Brand Index™ has ben founded in 2011 in Sweden and has grown into Europe’s largest brand study on sustainability. Currently, the study is being conducted annually on both business-to-consumer (B2C) as well as business-to-business (B2B) brands.

Discover which markets and countries are analysed by Sustainable Brand Index™.

According To Clients

Sustainable Brand Index™ gives us value for money. When we scanned the market, we were contacted by several consulting companies, but we identified that partnering up with Sustainable Brand Index™ was without a doubt the best option. They hold an expertise in sustainability and consumer research that we really value and they are the ones who can offer the in-depth insights we are looking for.
— Johanna Wånge, Customer Experience Manager, Telia
Sustainable Brand Index™ is an important tool for us at Apoteket. The study highlights sustainability in a way that is relevant and creates interest among stakeholders in society. Our tailored strategy report has been crucial for our development in recent years – both internally and in the official ranking. The rigorous insights in the report are valuable and give us a solid foundation to work with both our brand and our communication.
— Anders Rynnel, Brand & Insight Director, Apoteket