"Sustainable Brand Index is an important tool for us at Apoteket. The study highlights sustainability in a way that is relevant and creates interest among various stakeholders in society. Our tailored brand report has been crucial for our development in recent years – both internally and in the official ranking. We moved from number 10 to number 4 and to become winners in 2016. The rigorous insights in the report are valuable and give us a solid foundation to work with both our brand and our communications."
— ANDERS RYNNEL, DIRECTOR BRAND & CUSTOMER INSIGHT
"We have benefited greatly from the Sustainable Brand Index. Sustainability is an important part of Max´s business and we have successfully used the results of the rankings for PR purposes and thus strengthened our brand further.
The tailored report is a great addition to the consumer research we do ourselves, which do not have the same deep focus on sustainability. We also appreciate that the client manager has come to us and gone through the entire report for as long as we need. That has given us an opportunity to develop the report from year to year."
— FREDRIKA FREDMARK, FORMER PR MANAGER
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