The 2027 Outlook is here

Where sustainability is heading next year, and what it means for your brand. Free report, yours to download and share.

Sustainability's pull on what people buy has fallen across every market since 2021. We show where, and how fast.
Climate is down 12 points as a consumer priority. See what replaced it.
Deep dives on food, retail, energy and finance.

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The report is free for everyone. Share the page, or use one of the ready-made messages below.

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Sustainability's pull on what people buy has fallen in every Nordic market since 2021, and climate has dropped 12 points as a consumer priority.

The 2027 Outlook from Sustainable Brand Index maps where that leaves brands next year, with deep dives on food, retail, energy and finance. Free to read:

https://sb-index.com/outlook-2027?utm_source=linkedin&utm_medium=social_share&utm_campaign=outlook_2027&utm_content=share_block

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X, Bluesky, Threads

The 2027 Outlook is out: where sustainability is heading next year, and what it means for brands across the Nordics and the Netherlands. Free report from Sustainable Brand Index https://sb-index.com/outlook-2027?utm_source=x&utm_medium=social_share&utm_campaign=outlook_2027&utm_content=share_block

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Internal sharing

Hi,

Thought this was worth 15 minutes of your time: The 2027 Outlook from Sustainable Brand Index, on how consumer sustainability priorities are shifting and what it means for us next year. It covers food, retail, energy and finance.

It's free: https://sb-index.com/outlook-2027?utm_source=email&utm_medium=social_share&utm_campaign=outlook_2027&utm_content=share_block

Happy to compare notes once you've read it.

Launch webinar

We walk through the findings live

Thursday 10 September 2026, 10:00–10:45 CET. A 45-minute session on what changed in consumer sustainability and what it means for brands in 2027, with time for questions.

Hosted by Erik Elvingsson Hedén, founder of Sustainable Brand Index. Free to attend, recording sent to everyone who registers.

After the Outlook

Turn the 2027 Outlook into your own 2027 plan

The Roadmap Workshop is a half- or full-day working session in October–November that maps the Outlook trends onto your brand's SBI position and produces a prioritised action plan before budget season closes.

See the workshop

The 2027 Outlook is here

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Turn the 2027 Outlook into your own 2027 plan