Turn your SBI result into your 2027 plan.
Most brands receive their spring results, file them, and never convert them into action before next year's budget locks. The Roadmap Workshop is a half- to full-day working session, run in October–November, that turns your own SBI data and the 2027 Outlook trends into a prioritised action plan – before budget season closes.
How it works
Pre-work
We run your brand through our 12 warning signals – rank movement, awareness gaps, generational erosion, hygiene-factor failures, competitor surge – and pull the 2027 Outlook trends for your category.
The session
A facilitated half- or full-day with your team, on-site or remote: where you're exposed, what's moving in your category, and where to focus in 2027.
The output
A written 2027 roadmap – prioritised actions, audience and segment focus, communication gaps, and a scoped measurement plan for next year.
Pricing
From €5,000 (half-day)
The workshop fee is credited toward a 2027 report signed in the same budget cycle.