Sustainable Brand Index™ is Europe’s largest brand study on sustainability and is being conducted yearly. The official ranking of Sustainable Brand Index™ shows how brands are perceived in terms of sustainability by their important stakeholders. Discover all official rankings and results of Sustainable Brand Index™ here by selecting your country.
The Ranking Score
The ranking score is a combination of both environmental and social responsibility, based on the definition of sustainability according to the UN Sustainable Development Goals. The score is assembled through a top box-method, consisting of awareness levels and positive attitudes of stakeholders. The total score for each area of sustainability is 100%. Thus, a brand can receive 100% for environmental responsibility, and 100% for social responsibility, adding up to a maximum score of 200%.
The Brand Selection
Per country, brands are selected yearly across a variety of sector, based on a set of independent parameters. Parameters include: market share on the respective market, turnover and general brand awareness. Brand cannot choose to be included or exclude from the study and the annual result of Sustainable Brand Index™ are open to the public.