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    Sustainable Brand Index

    SBI Access · MCP server

    Ask your AI assistant about any brand in the Sustainable Brand Index.

    Connect ChatGPT, Claude, Cursor or any MCP client to 16 years of consumer data on 1,600+ brands in Sweden, Norway, Denmark, Finland and the Netherlands. 10 free look-ups, no card.

    See how it's priced

    What you can ask

    How does IKEA rank on sustainability in Sweden, and how has it moved since 2022?
    Compare Coop, ICA and Willys in Sweden 2026.
    Which brands lead Banks in Norway this year?

    What comes back

    IKEA, Sweden 2026: SBI score 83.2, #5 of 429 brands, #1 of 8 in Furniture & Decoration.
Up 1.4 vs 2025. Source: Sustainable Brand Index 2026, SB Insight.

    What it covers

    5 markets
    2011–2026
    1,600+ brands
    80,000+ interviews a year
    25+ industries

    Free tools tell you exactly what exists before you spend a credit.

    How it's priced

    1 credit = 1 brand × 1 market × 1 year. You pay for every brand-year you see. Searching, coverage, country averages and winners are free.

    Trial

    €0

    10 credits

    30 days

    no card

    Starter

    €900

    50 credits

    12 months

    Order on invoice

    Studio

    €3,500

    250 credits

    12 months

    Order on invoice

    Agency

    €10,000

    1000 credits

    12 months

    Order on invoice

    Practice · Group · Knowledge Partner

    Unlimited look-ups. Price on request.

    Ask about a licence

    All packs: internal use and client deliverables. Attribution to Sustainable Brand Index is required in anything you publish or hand to a client.

    Universities: 100 free credits a year on request, no client-deliverable rights.

    Get a free key

    Ten look-ups over thirty days. No card. We send the key by email.

    Set it up

    Claude Desktop and Claude Code

    Add this to claude_desktop_config.json, then restart Claude.

    {
  "mcpServers": {
    "sbi": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://deowszajnzvpxjwvonzb.supabase.co/functions/v1/sbi-mcp",
        "--header",
        "Authorization: Bearer YOUR_KEY"
      ]
    }
  }
}

    claude.ai custom connector and ChatGPT

    Paste this URL as the connector address.

    https://deowszajnzvpxjwvonzb.supabase.co/functions/v1/sbi-mcp?key=YOUR_KEY

    Cursor

    Add this to .cursor/mcp.json in your project.

    {
  "mcpServers": {
    "sbi": {
      "url": "https://deowszajnzvpxjwvonzb.supabase.co/functions/v1/sbi-mcp",
      "headers": {
        "Authorization": "Bearer YOUR_KEY"
      }
    }
  }
}

    Any other client

    Transport is Streamable HTTP.

    Endpoint: https://deowszajnzvpxjwvonzb.supabase.co/functions/v1/sbi-mcp
Header: Authorization: Bearer YOUR_KEY

    Then ask: "Search the Sustainable Brand Index for Oatly." The first call is free.

    Questions