The Resiliency Index™
Not just where brands stand – but where they're heading. The Resiliency Index maps brand stability across sustainability perception and preference.
The Resiliency Index is a composite measure of two forces: change in sustainability perception and change in brand preference. Together they reveal whether a brand is building lasting equity – or silently eroding it.
Sustainability has crossed the tipping point from competitive edge to baseline expectation. The brands that thrive aren't the ones with the loudest campaigns – they're the ones where perception matches reality.
The Asymmetry of Risk
Responsibility's influence over brand preference has doubled during recent crises – from 28% to 56%. This isn't a communication challenge. It's a risk management imperative. Direction matters more than position.
So, What Does My Segment Mean?
Four segments, four very different realities. Find yours.
What's YOUR brand's Resiliency Index?
Get your brand's full Resiliency Index profile, segment positioning, and strategic recommendations. Understand whether you're building resilience – or falling behind.
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