We use cookies to enhance your experience and analyze site traffic. Learn more about our cookie policy

    Sustainable Brand Index
    For Sustainability Consultancies

    The Intelligence Tool forData-Driven Sustainability Strategy

    Accelerate your diagnosis phase and de-risk Commercial Due Diligence with Europe's largest independent sustainability dataset.

    16 Years of Data80,000+ Annual Respondents1,600+ Brands36 Industry Categories

    Designed for High-Stakes Advisory

    Three core workflows where our data creates decisive competitive advantage

    Commercial Due Diligence

    Instantly identify if a target company is a 'Sustainability Laggard' or 'Leader' compared to its competitive set.

    Corporate Strategy & Transformation

    Contrast a client's internal ESG performance with external consumer perception to identify communication gaps or operational disconnects.

    Portfolio Management

    Visualize an entire client portfolio in one view to identify which brands are 'stars' and which are dragging down the group's reputation.

    Our Intelligence Modules

    Three complementary perspectives for comprehensive sustainability strategy

    Brand Insights

    Deep dive into sustainability performance and perception trends. Track how any brand is perceived by consumers over 16 years.

    5 Markets • 1,600 Brands • 16 Years

    Consumer Insights

    Understand attitudes, behaviors, and what drives sustainability choices. Segment by demographics, values, and purchase behavior.

    Behaviours • Attitudes • Priorities

    Industry Insights

    Compare performance and consumer expectations across different industries. Identify hygiene factors vs. differentiation opportunities.

    36 Industries • Hygiene vs Differentiation Factors

    See it in Action

    Click any image to expand. Explore our three intelligence modules.

    Sustainability Intelligence Hub

    Dashboard overview with brand performance metrics

    Brand Drivers Analysis

    Performance vs. prioritization analysis

    Brand Positioning Quadrants

    Custom parameter explorer for competitive positioning

    Strategic Applications for Consultants

    How leading consultancies leverage our data

    Commercial Due Diligence

    "De-risk sustainability positioning in M&A"

    Risk Assessment

    Evaluate target's consumer perception vs. ESG claims

    Brand Resilience

    16-year track record reveals authentic positioning

    Valuation Support

    Quantify sustainability brand equity

    Gap Analysis

    Identify perception gaps before acquisition

    Investment Prioritisation

    Data-backed recommendations for value creation

    KPI Setting

    Establish measurable sustainability targets

    Corporate Strategy & Transformation

    "Guide strategic sustainability positioning"

    Portfolio Management

    Optimize brand portfolio sustainability positioning

    Cross-Market Strategy

    Compare perception across Nordic markets

    Competitive Intelligence

    Track how competitors are perceived

    Consumer Targeting

    Identify sustainability-conscious segments

    Communication Strategy

    Align messaging with consumer expectations

    Progress Tracking

    Monitor perception changes over time

    Engagement Models

    Licence terms depend on scope, markets and how you'll use the data with your clients. Tell us what you're planning and we'll price it.

    Project Licence

    On request

    Scope: one industry, one market, three months

    • Use: run a defined client project on our data
    • Unlimited users for the designated project team
    • Full Dashboard + Raw Data Export (Excel/PPT)
    • Usage rights for internal analysis & client deliverables

    Why choose: Speed and specific relevance

    Most Popular

    Knowledge Partner Licence

    On request

    Scope: all industries, all markets, twelve months

    • Use: standing access for an agency that works with sustainability and brand year-round
    • Enterprise access (IP-based or seat-based)
    • Full Dashboard, 16 years historical data, Portfolio View
    • Usage rights for client deliverables, pitch decks & thought leadership

    Why choose: Competitive advantage

    Early access

    MCP access

    In development – early access

    Scope: our data inside your own AI assistants

    • Use: query rankings, brand scores and consumer insights straight from ChatGPT, Claude or Cursor
    • Works with any MCP-compatible AI tool
    • No exports, no scraping – always the current data set
    • Early-access partners help shape the roadmap

    Why choose: Speed for analyst-heavy teams

    Upgrade from a Project Licence to a Knowledge Partner Licence within 3 months and we'll credit 100% of your Project Licence fee.

    Coming soon · Early access

    Plug the Sustainable Brand Index into your AI agent

    We're building an MCP (Model Context Protocol) server so ChatGPT, Claude, Cursor and other AI tools can query our rankings, brand scores, and consumer insights directly – no exports, no scraping.

    • Live access to 1,600+ brand scores across 5 markets
    • Works with any MCP-compatible AI assistant
    • Early-access partners help shape the roadmap

    Get notified at launch

    Drop your details – we'll reach out when early access opens.

    Success Story

    Lidl Sweden

    The Challenge

    Foreign brand with low prices, facing poor perception of quality and sustainability among Swedish consumers.

    The Approach

    Target value-oriented progressive consumers with authentic sustainability initiatives and transparent communication.

    The Results

    • Transformed from 'Sustainability Laggard' to 'Sustainability Performer'
    • 50% market share increase (2016-2022)
    • Significant improvement in consumer trust metrics

    What Our Partners Say

    "The Sustainable Brand Index™ team provides us with sound insights and holistic analyses. They are well informed on sustainability, and our report brings great value to our strategic planning and communications."

    M

    Nordic Insight Director

    McDonald's

    "We decided that partnering up with Sustainable Brand Index was without a doubt the best option. They hold expertise in sustainability and consumer research that we really value and they are the ones who can offer the in-depth insights we are looking for."

    T

    Customer Experience Manager

    Telia Company

    Ready to strengthen your practice?

    Let's discuss how Sustainable Brand Index can add value to your consulting work.

    Questions? Email erik.heden@sb-insight.com

    Common questions

    Trusted by Leading Brands

    Join these industry leaders already using our sustainability insights

    7-Eleven
    Arla
    Atria
    Circle K
    DSB
    IKEA
    Reitan Retail
    Strawberry
    LIDL
    K
    McDonald's