Academic access for business schools & research
Teach sustainability strategy with real market data, not outdated case studies
The challenge for educators
Understanding what today's business school sustainability teaching needs
Academic access gives you the Analysis Report – current, research-grade data and analysis that bridges theory and practice for both teaching and academic research – at reduced rates. Pricing is on request.
What you get with academic access
16 years of longitudinal data
Track perception changes over time. Perfect for research papers, thesis projects, and teaching how brand sustainability performance evolves.
1,600+ brands across 36 industries
Real companies your students recognize: H&M, IKEA, Volvo, Spotify, ICA, Maersk, and hundreds more across every major sector.
80,000+ consumers interviewed annually (1,000,000+ interviews since 2011)
Robust methodology. Large sample sizes. Academic-quality research conducted independently across 5 European markets.
Export-ready data
Download data for statistical analysis, create charts for lectures, build teaching cases with real numbers.
See it in action
Example screenshots from the platform. Click any image to expand, drag to explore.
How educators use the data
Create live teaching cases
"Why did Brand X's perception drop 15% while Brand Y improved 12%?"
Build case discussions around current events. Show students real perception data, have them diagnose what happened, develop strategic recommendations based on evidence.
Student project work
Give students access to analyze real brands
Brand audit assignments. Competitive positioning projects. Sustainability communications analysis. They work with actual market data, not hypotheticals.
Research publications
Use SBI data for academic papers
Use SBI data for academic papers on consumer perception, sustainability communications effectiveness, brand positioning, greenwashing, and stakeholder engagement. Cite Europe's largest independent sustainability brand study.
Executive education
Enhance executive programs with cutting-edge market intelligence
Show senior leaders how their brands - or their competitors - are actually perceived by consumers.
Perfect for these courses
- Sustainability Strategy & Management
- Brand Management
- Corporate Social Responsibility
- Marketing Communications
- Consumer Behavior
- Strategic Management
- Business Ethics
- Stakeholder Engagement
Research applications
- Consumer perception studies
- Greenwashing analysis
- Brand positioning effectiveness
- Sustainability communications research
- Industry comparative studies
- Longitudinal brand performance analysis
- Stakeholder theory applications
- Nordic business model research
Get started
Request academic access
Academic access to the Analysis Report is available at reduced rates. Pricing is on request – contact us to discuss faculty, institutional, and student licences for your programme.
Questions?
Email Erik: erik.heden@sb-insight.com
Frequently asked questions
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